With Higher Education Under Attack, Let Values Lead the Way.
The Mission
Nibakure Community Village supports vulnerable youth and adults in Kanazi, Rwanda, helping families build a sustainable community and stronger future.
The Challenge
Donor engagement had dropped due to messaging confusion and shifts in government policy that changed how orphanages operate. NCV was also evolving from an orphanage into a broader community empowerment model and needed a clearer story to match its new chapter.
Our Focus
We rebuilt NCV’s narrative and digital presence to reconnect with donors and spark renewed support. This included a new website to tell their story with clarity and an email campaign to fund the return of their kindergarten class.
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Resources:
Fundraiser Goal: $5,000 USD
Creative Spend: $0
Media Spend: $0
Results
• Raised 50% of the goal in the first 48 hours ($2,850 from 11+ donors)
• Email campaign: 43% open rate, 4.41% CTR
• Website engagement up 780% in year one
Why It Mattered
This reset helped NCV reclaim its voice, re-engage its community, and re-establish trust during a critical transition period.
Tapping Into the Power of Belief and Belonging
The Mission
Muévelo brings a fresh lens to Latin music culture through pop-up events that celebrate self-expression and draw new audiences. The aim is to grow these into international ticketed moments people are excited to be part of.
The Challenge
Boost brand awareness and drive ticket sales through digital campaigns, while establishing a fresh music tradition that brings like-minded people together.
Marketing Goals
Grow discovery through social, reaching new and curious music audiences. To build hype pre-event, we dropped curated playlists and released zines that highlighted the visual and cultural story behind the music.
IMPACT
• 103K total global reach
• 257 tickets sold
• 6 brand activations
• 7 organic media features
Enhancing Brand Trust through Accessibility Across FM & Streaming Radio
The Mission
“Radio Muévelo” is a bilingual show carefully curated to showcase the most exciting and cutting-edge music from Latin American artists on the rise and the culture around it.
The Challenge
Grow Muévelo’s Chicago listenership by showing up in the cultural spaces where music lovers already gather. This included aligning with key moments, expanding into streaming radio shows to meet listeners beyond the dance floor.
Marketing Goals
To increase awareness and discovery of new music with artists utilizing digital and radio platforms.
Impact
Monthly FM broadcasts and digital platform uploads expanded our signal to an estimated 2.3 million listeners, plus 500,000 daily highway commuters, with 30–50K tuning in each hour.
