Managing long-term relationships with US and LATAM creators, encouraging new forms of content and helping them reimagine fan engagement and monetization on a new social platform.
A Modern Boxing Event Redefining Fan Experience & Athlete Visibility
Overview
We partnered with The Boxer Club to host boxing as a cultural entertainment experience that elevated athlete visibility and strengthened the platform’s appeal to new talent.
What We Set Out to Solve
Boxing in Spain is niche and often stuck in traditional storytelling. We needed to modernize the narrative, spark broader interest, and create a moment that felt culturally relevant.
What We Delivered
• Built a fresh brand tone and social narrative rooted in culture, community, and opportunity.
• Produced event content that showcased athletes as personalities, not just fighters, to boost fan connection.
• Created a platform message that inspires more athletes to join and see the value of our ecosystem.
Why It Mattered
• Drove significant visibility: 198K+ reach, 185K+ views, 3K+ interactions
• Secured press across top national media (AS, Marca, Relevo, Antena 3, Europa Press)
• It shifted perception of the sport, increased creator and athlete interest in the platform, and opened doors for similar partnerships across sports entertainment.
